Background
Mondelez International (the ‘Cadburys’ guys!), is an American multinational confectionery, food, holding and beverage and snack food company, operating in over 160 countries.
They have multiple factory locations across India, and their gamut of products in the dairy range is drool worthy.
The Problem
“I was looking for solutions to redefine waste management at our factories.”, Sharad, (now Former) Head of Sustainability says.
“And, I wasn’t just looking to sell our scrap – yes, to add to the company’s bottomline is important – but, what if we can actually add value to people at the bottom of the pyramid, do good to the environment, and adopt sustainability on a deeper level?”
“Waste management today is completely opaque – there’s so much illegal dumping – the lifecycle of waste post the collection is blurred.”
“We wanted to ensure 100% of our waste is actually recycled - and that is when WasteKnot happened.”
“The founders were really receptive to what I wanted – and I had given them an arduous task – to manage our waste pan India.”
Boy, were our CercleX team prepared for it.
Within a month, all the formalities were complete, and we had begun operations.
The Solution
“As a sustainability lead, I truly want to see waste being recycled. That’s the beauty of ThinkTrash. I got to see photos, videos (with timestamp) of the complete process – it made us feel great.”
The analytics given by the WasteKnot dashboard was top-notch too, he continues.
“As a responsible entity, to be able to get data at our fingertips about how much water we’ve saved, landfill space avoided, and the number of trees we’ve saved by recycling a 100% of our waste, was truly a game changer.”
“It makes us truly aware of the impact we are leaving on the world, and at Mondelez, we are always committed to sustainability – it is ingrained in our philosophy.”
“We’ve ended up saving 33000 trees annually through WasteKnot by being responsible about managing our wastes.”
The End Credits
“We are striving towards becoming a 100% zero waste to landfill organization – and we are closing in on our goals – so much so, we’ve already signed on with Cercle X, for an additional year!”
“It’s a no-brainer, and I’m glad that I took the leap of faith with you guys.”, he signs off.
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